Why Franchise?
Considering franchise expansion? Explore the responsibilities behind the model and the questions to ask before deciding whether franchising suits your business.
Decide whether franchising fits your business
Franchising offers a way to develop a business with other operators working under an agreed brand and operating system. The attraction is easy to understand; the responsibilities deserve just as much attention.
Ask whether customers receive a consistent experience, whether your processes can be taught, and whether the business has the capacity to support people outside the original team. A founder should also consider how their own role would change.
Compare the work involved in supporting franchisees with the work involved in operating additional company-owned locations. The right choice depends on the business you have and the organization you want to build.
Read about preparing your business for franchising or use the readiness quiz to organize your questions.