Carlos & Pepe’s
Since 1984, Carlo’s & Pepe’s has been a cornerstone of the Montreal dining scene, offering a vibrant escape into Mexican culture. The brand is built on a "vivac
An Authentic Mexican Fiesta Experience
Since 1984, Carlo’s & Pepe’s has been a cornerstone of the Montreal dining scene, offering a vibrant escape into Mexican culture. The brand is built on a "vivacious dining" concept that blends authentic Mexican flavors with a high-energy, avant-garde atmosphere. From their famous "fish bowl" Margaritas to a menu featuring sizzling fajitas, loaded nachos, and chef creations like the Rio Grande Burrito, the brand focuses on an immersive experience. Its décor, inspired by El Dia de Los Muertos and Lucha Libre, creates a care-free "fiesta" environment that appeals to families, groups of friends, and corporate gatherings alike.
The Franchise Opportunity: High-Impact Investment
Carlo’s & Pepe’s offers a high-yield franchise model designed for experienced operators looking to dominate the Mexican full-service restaurant segment. Backed by the powerhouse support of Foodtastic, one of Canada’s largest franchisors, partners receive expert assistance in site selection, store design, and supply chain management. The financial structure requires a one-time franchise fee of approximately $25,000 to $40,000, with a projected total investment ranging from $1.2M to $1.4M for premium locations. With a royalty fee of 5-6% and a focus on high-traffic "power centers" or entertainment hubs, the model is engineered for high-volume sales and national scalability.
Market Dominance Through Brand Heritage
What sets Carlo’s & Pepe’s apart in the competitive Tex-Mex market is its long-standing heritage and commitment to quality ingredients. The brand has successfully navigated over 30 years of industry shifts by maintaining a robust bar program—featuring over 20 types of beer and premium tequilas—alongside a menu that bridges the gap between traditional taqueria and modern casual dining. By integrating digital loyalty programs and sophisticated marketing strategies through the Foodtastic network, Carlo’s & Pepe’s continues to capture the "5 à 7" (Happy Hour) crowd and the evening dining market, ensuring its position as a leader in the Canadian hospitality sector.