El Estez
Born from Beirut’s timeless culinary spirit, El Estez brings together diverse backgrounds, eras, and cultures under one shared passion: authentic Lebanese stree
El Estez: A Modern Revival of Beirut’s Street Food Heritage
Born from Beirut’s timeless culinary spirit, El Estez brings together diverse backgrounds, eras, and cultures under one shared passion: authentic Lebanese street food. As the brand proudly states, “We haven’t always been here, but Beirut has.” From the iconic shawarma crafted “عالاستذة” to specialty sandwiches infused with innovation, El Estez preserves tradition while elevating it with a fresh, modern twist. Every bite reflects the brand’s mission to uphold quality, freshness, and signature flavors that resonate across borders.
Franchising: Bringing the Astaze Lifestyle to the World
El Estez’s vision is clear: “To spread the Beirut street food experience to every corner of the world.” With active outlets and signed contracts for dozens more across multiple countries, franchising is at the heart of the brand’s growth strategy. The comprehensive franchise prospectus—covering brand identity, modules, point of sale, and operational systems—empowers partners to replicate the authentic El Estez experience with precision and confidence. Whether through flagship stores, cloud kitchens, or mobile units, franchisees gain access to a proven model backed by strong brand equity, high product demand, and a vibrant, recognizable identity. El Estez invites partners to join the movement and bring the Astaze lifestyle to new markets worldwide.
A Growing Global Presence Rooted in Authenticity
El Estez has rapidly expanded its footprint across the Middle East, establishing thriving locations in Lebanon, Kuwait, Iraq, Egypt, and the UAE. With flagship stores, cloud kitchens, pop-up stations, mobile shops, and catering modules, the brand adapts to every market while maintaining its unmistakable identity. The mascot, uniforms, packaging, and communication channels all reinforce a unified brand experience that customers instantly recognize and trust. This consistency has earned El Estez strong ratings on major delivery platforms and a loyal digital community across Instagram, Facebook, and TikTok.